Pre-orders are an essential part of any album or EP release plan. With Single Music + Shopify, you can set digital pre-orders to be automatically delivered on the release date.

Note: If you don't have the finished tracks yet but you would like to begin your pre-sale, please take a look at this support article.
Assigning Release Dates

Album Release Date

On the first page, enter a Release Date for the album:



Releases will be delivered automatically to fans at 12am EST on the Release Date and marked as fulfilled in the Shopify Admin.

Pre-sale Date

On the next page, enter the date you would like your pre-sale to begin.



Instant Grat

You can send fans a track immediately when pre-order your album. To set this up, first click on the track. You'll be taken to the "track info" page. Enter the same release date for the track that you entered for when your pre-sale would begin.



Cascading Releases

Similarly to an instant grat track, you can stagger the releases of individual tracks. This way, everyone who purchases the pre-sale will be automatically delivered the tracks that you select on the date that you specify.

Setting Up Pre-Order Bundles

If you're building up hype for an album release, it is a great idea to create some pre-order bundles. You can create different "tiers" of product bundles and attach a copy of your digital record to each.

You can begin by creating physical products inside your Shopify Admin. If you plan on attaching your digital music to the product, consider putting that in the name of the product, ie. "T-shirt + Digital Album" or "Merch Bundle #1 + Digital Album". Here is an example of a well-structured pre-sale campaign with various product tiers.



Creating a Physical Pre-order

While the Single App helps you create and manage digital releases, physical releases are created inside your Shopify admin.

In order to change the “Add to cart” button text for your pre-order products, you must create a new product page template. You can read an advanced tutorial from Shopify for exactly how to do this.

Otherwise, the easiest way to create a pre-release for a physical product is to include (Pre-order) in the name of the product! This is the most common way to go about physical pre-orders.

To tag a physical pre-order for reporting, tag the release like normal, but be sure to add a release date:



Notes about Release Dates, Pre-orders, & Delivery:

Digital Albums and Tracks will be created in your Shopify Admin immediately and published based on the following criteria:

Releases with a past or same-day Release Date will be On Sale upon submission
Releases with a future Release Date will be published at 12am EST on that date
Presales will be published at 12am EST on the Presale Date and delivered automatically to fans on the Release Date

Payment Auth

When setting up for a pre-order, it is better to not capture payment immediately unless the customer knows that the product is not yet available. With Shopify, you have the ability to authorize a payment without collecting funds immediately.

In your Shopify admin page, go to your settings and select “Payment Providers”.

Scroll to the bottom and select the option for “Manually capture payment for orders”.



After you authorize payment you must collect funds within 7 days. If you make the customer aware that the product they are purchasing is not yet available (like the example below), you are allowed to capture payment at that time.

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